Mike Arauz
Pretty pics, funny vids, and sweet links
About:
Mike is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in technology, design, photography, film, food, funny videos, and pictures of cute animals. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]comFind me on teh interwebs:
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Jordan Weisman’s 5 steps for creating a “classic” Alternative Reality Game
CRE - Video Media Usage Study
Baby Boomers age 45-54 consume the most video media while confirming that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena.
Authors at Google: Philip Zimbardo and John Boyd
Date Night - Trailer
Did You Forget Your Digital Pants?
Whether you think digital agencies are “ready to lead” or not, failing to bring a digital mindset to marketing and communications challenges is no longer an option.
Yesterday, Ben…
Something Missing by Shel Silverstein
I remember I put on my socks,
I remember I put on my shoes.
I remember I put on my tie
That was painted
In beautiful purples and blues.
I remember I put on my coat,
To look perfectly grand at the dance,
Yet I feel there is something
I may have forgot—
What is it? What is it? …
Brand marketers neglecting digital is akin to showing up at a cocktail party without pants. via Ben Malbon via Razorfish FEED Report
![littlekhole:
heyitsnoah:
Yes yes yes.
Three Rowlf Moon [PIC]](http://19.media.tumblr.com/tumblr_ksp00838Vf1qz6ljpo1_400.jpg)
Yes yes yes.
On Strategic Planning (Again...)
plan: (v.) to organize what you’re going to do before you do it
strategy: (n.) a plan focused on accomplishing a specific goal that takes into account what challenges might arise, and how best to…
If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.
Happy to see this quote still getting passed around the interwebs. Mike Arauz: Thoughts on Spreadable Media - Parts 3 and 4
With LifeScoop, Intel's a Publisher - Todd Wasserman
In a venture that further blurs the lines between editorial and advertising, Intel has launched a Web site called LifeScoop that’s meant to appeal to readers who are interested in tech, but aren’t…
Expertise : The Frontal Cortex
Even terrible expert advice can reliably tamp down activity in brain regions (like the anterior cingulate cortex) that are supposed to monitor mistakes and errors. It’s as if the brain is intimidated…
Apple and Google: Our OS Future
As Apple takes mobile computing to the next level with its immanent tablet computer, and Google continues to be a rejuvenating force for Apple’s mobile competitors with its Android OS, I think…
