Mike Arauz
Pretty pics, funny vids, and sweet links
About:
Mike is a strategist at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in technology, design, photography, film, food, funny videos, and pictures of cute animals. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]comFind me on teh interwebs:
mikearauz.comFlickr
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apophenia: Some thoughts on Twitter vs. Facebook Status Updates
The functional act of constructing a tweet or a status update is very similar. Produce text in roughly 140 characters or less inside a single line text box and click a button. Voila! Even the stream…
Twitter and Status Updating, Fall 2009 | Pew Internet & American Life Project
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys…
via imgs.xkcd.com
The Social Network In Your Pocket
Check out more of my Slideshare docs here.
This is the presentation I gave Monday at the Future Trends Conference in Miami. Lots of good people there, and I’m sorry I wasn’t…
(via papertissue)
Spreadable Media: A Cure for Viral Marketing - Sam Ford
The greatest marketing successes are not those that spread “virally” among a massive audience but instead those that have content that really resonates with a key audience and acts as cultural…
Marketers salivating over smartphone potential - USATODAY.com
The number of people who use social networks from their smartphones skyrocketed 187%, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen.
Cowboy Junkies - Sweet Jane (via azulradames)
Star Wars - What’s All the Noise? (via OneMinuteGalactica)
Google Wave Cinema: Pulp Fiction (via copyrighthater)
Weekend Reading List
Some great recent posts on the next evolution of branding, marketing, and digital:
Ben Malbon and Greg Andersen from BBH get the ball rolling on what it will take to implement Adaptive Brand…
James Burke : Connections, Episode 1, “The Trigger Effect”, 1 of 5 (CC) (via JamesBurkeWeb)

