Pretty pics, funny vids, and sweet links

About:

Mike is a Strategy Director at Undercurrent, and lives in Red Hook, Brooklyn. Mike's interested in technology, design, photography, film, food, funny videos, and pictures of cute animals. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Email: him[at]mikearauz[dot]com


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Aug 6, 2009 3:59pm
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Online Brand Equity is a product of these three core elements of online friendship. The Investment that your friends feel in the success of your brand online The amount of Time they’ve spent being your friend Your friends’ levels of Social Activity within their own networks Searching For Online Brand Equity

Online Brand Equity is a product of these three core elements of online friendship.


  • The Investment that your friends feel in the success of your brand online

  • The amount of Time they’ve spent being your friend

  • Your friends’ levels of Social Activity within their own networks

Searching For Online Brand Equity
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